Decoding the Needs of Military-Connected Students
Higher education institutions increasingly recognize the value military-connected students bring to campus. These students include active-duty service members, veterans, reservists, National Guard members, and their families. They often balance unique responsibilities, from deployments to frequent relocations. To support their success, decision-makers must take strategic steps to create an environment where military-connected students can thrive.
1. Streamline Admissions and Credit Transfer Policies
Many military-connected students have prior learning experience through military training, college coursework, or professional certifications. Institutions should evaluate their policies for accepting military credits and ensure the process is transparent. Resources like the Joint Services Transcript (JST) and the American Council on Education (ACE) recommendations can help align military experience with degree programs. A transparent and fair credit transfer system can shorten the time to graduation and reduce unnecessary coursework.
2. Create Flexible Learning Options
A rigid academic structure does not work for students who may be deployed or relocated with little notice. Colleges should expand online and hybrid course offerings, allowing military-connected students to continue their education from anywhere. Schools can also consider rolling admissions and accelerated programs to accommodate varying schedules. Providing options like recorded lectures, asynchronous coursework, and virtual advising ensures these students stay engaged regardless of location.
3. Strengthen Military-Affiliated Student Support Services
Support services should go beyond the basics of processing GI Bill® benefits. Schools need dedicated staff who understand military culture and the benefits system. A well-resourced veterans' center or military student office can be a central hub for academic guidance, career counseling, and community-building. Partnering with organizations such as the Student Veterans of America (SVA) can provide leadership opportunities and peer support.
4. Enhance Career Services with Military Transitions in Mind
Many military-connected students are working toward civilian careers after years of service. Career services should be equipped to translate military experience into marketable skills that align with employer needs. Institutions can collaborate with local businesses, government agencies, and veteran-friendly employers to create tailored internship and job placement opportunities. Additionally, offering workshops on résumé building, interview preparation, and networking can make the transition smoother.
5. Prioritize Clear Communication and Outreach
Marketing and enrollment teams must develop messaging that speaks directly to military-connected students. Transparency about tuition assistance, available benefits, and support services should be front and center on websites and recruitment materials. Social media, email campaigns, and targeted outreach through military bases and veteran organizations can strengthen engagement. Military-affiliated ambassadors or enrollment counselors can make outreach more authentic and relatable.
Moving Forward
Colleges and universities have an opportunity to serve military-connected students by creating policies and programs that meet their needs. Institutions can attract and retain these students by improving admissions processes, offering flexible learning, enhancing support services, refining career pathways, and strengthening outreach. Investing in military-connected students benefits them and the broader campus community.
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